I’ve known Nicole Feliciano, the founder of MomTrends.com, for over five-years. I can’t recall how we met, but I can recall the countless amount of times she has shown up for me – at events I was hosting (even when she only had 15-minutes to spare), social media contests that I needed help promoting, even personal advice when I felt lost in motherhood land. She’s a girl’s girl, a sharer, a dreamer, a media mogul, and a natural voice for the next generation of moms itching to find their inner momBOSS.
Last week, Nicole’s first book Mom Boss: Balancing Entrepreneurship, Kids and Success hit shelves. Before kicking off her book tour, she sat down with me to share some wisdom about her journey from the corporate world, to mommy land and her happy formula for mom boss success.
So many moms have dreams they never pursue. What gave you the courage to leave your corporate job, start MomTrends and become a killer momBOSS?
I’m so inspired by the women, like my mom, who worked so hard to give my generation of women OPTIONS. I was raised believing I could do anything I wanted. Now, I want to blaze one too–where women get to work on their own terms. I wanted to create a life full of family and opportunity, and I knew no one would hand me the life I wanted.
What was your original vision for MomTrends and how has it evolved?
MomTrends was always meant to be a resource for moms to find lifestyle tips and a emotional boost, in an otherwise busy day. All our content is meant to be pretty, purposeful, inspiring and social.
What does a typical morning look like for you?
I get up at 6:45am. My girls, now 11 & 8, usually come in for snuggles in the morning. Mr. Momtrends whips up breakfast, and we take turns walking them to school. I try to work out in the morning before I head to my We Work office in DUMBO.
Once at my desk I try to do something creative to kick start my day–either styling a fashion shoot or writing. Then, it’s time to dig into calls and strategy sessions with my team. In the afternoon, I try to attend networking events. Most nights we eat dinner as a family. I cook 5-6 nights a week. Unplugged time is sacred. I try to log off from 6-9pm when the family is together. I have special reading time with each girl. My tween and I are really into adventure books; right now we are knee-deep in Masterminds. I read with the little one second because she’s the night owl. Right now we are reading Melody, the newest book from American Girl.
I pop back online after spending time with the hubby. Usually writing and taming the beast of email until well after midnight. Did I mention I crave more sleep?
Quite the schedule! What’s your biggest tip for juggling personal, professional and family needs?
Keep a calendar. When I look at my calendar I can tell if I am overcommitted. I need to see a month, week and day mapped out and where I need to cut back. Sometimes the kids’ calendars look too complicated and I trim those down, sometimes I have too many meetings for work. I am constantly trying to juggle the calendar.
What other tools/services do you recommend for aspiring mom entrepreneurs?
Get a good accountant–one that will really hold you accountable for profitability.
In your book, I love that you say “Comparison is the thief of joy.” How do you avoid looking over your shoulder and comparing yourself to other moms, as it’s such a cultural epidemic?
When you have a pride in authorship, you know you are on the right path. When I truly enjoy what I am creating I tend to look forward to what’s next, not side to side to see who is doing the same thing. Stay interesting. Never stop learning and don’t be boring.
What advice would you give to a mom who’s been out of the game for 5, maybe 10 years and now would like to become a momBOSS not only in her home, but outside the home, as well?
Start small. Find a part-time gig and test out your skill set. Experiment trying on a few things–maybe at home sales, or setting up a small Etsy shop. Analyze how you feel with each step and what worked so you can make informed decisions about your future.
Many moms turn to social media and the web as a means to create a business, while still being more available to their family. Is there still space in the online world for new voices?
Absolutely! Find a niche that inspired you. New faces need to come in with a fresh voice. Ask yourself what makes you passionate? You need to be able to have a sustained enthusiasm for your topic. And figure out early on, is this a hobby or a business. If it’s a hobby, don’t get frustrated that you aren’t making money. If it’s a business, figure out early on how you are going to become profitable.
What tips would you give to an aspiring mommy blogger, vlogger or Instagramer?
Have a consistent look and voice. Don’t try to be everything to everyone. To create a true community you need to be niche. I suggest making a mission statement for your personal brand. What are you about? What topics WON’T you cover. Make a vision board and stick to it. Don’t chase trends, make trends.
What’s next for MomTrends Media?
The Mom Boss big book tour! Coming to a city near you!
Balance is a loaded, unrealistic goal, I prefer “Happy Formula”. In your book you also state “You have to embrace that you can only do a few things really well at one particular time.” What’s your Happy Formula for managing all corners of your momBOSS world?
I focus on family first, then work. If I feel like I am giving these two things my best I am winning. I say no to so many things. Saying no allows me to make more space to live in the moment. My girls are the delicious ages of 11 & 8 right now. I don’t want to miss a moment. Sleep gets sacrificed and pursuit of outside interests.
How do you find time for YOU #MeaningfulMeMoments in your busy life?
I run! I have two women who I regularly run with. I love multi-tasking. I catch up with my girlfriends AND get exercise. It’s a win/win! If you aren’t on social media or don’t run, it’s tough for me to maintain a friendship.
Quick, you only have 2 minutes to prep and pamper your face. What are your top makeup/skin products?
I love the Kiehl’s tumeric mask for a pick me up. I always keep a mask in my fridge to de-puff my eyes in a flash.
Currently reading I Let You Go by Clare Mackintosh.
Currently drinking raspberry iced tea, unsweetened.
I hope my daughters think mom is inspiring.
Motherhood is my passion.
The best advice my mom ever gave me was never make a big decision when you are exhausted. Everything usually looks more clear in the morning.