What’s an Italian-born, NYC-living mama to do when she longs for her kids to rock la dolce vita style? She creates a seasonal subscription box loaded with top Italian-made clothing.
Nathashja Richiedei is the mompreneur behind Insolito Kids, the first curated Italian children’s clothing box delivered to your door. You’ll get a mix of high-end Italian designer brands you know, and some that aren’t on the mainstream fashion radar.
Find out how this mom of two is navigating her new business and discovering that it’s not just girls that need her style solutions! Calling all boy moms ….
How old are your kids? Gwen is 7 and Cholé is 5.
When did you launch your business? I started Insolito Kids in April 2019, so we are still very new!
What motivates you to hustle for your business, when mom life seems to be swallowing you whole? Being a mom of two is an already 24/7 job, and I am so thankful I was able to be a stay-at-home mom for the first five years. Once I was ready to work, I went into our family business, which is importing Italian foods to North America. I love our family business, and I still contribute, but I always had butterflies in my stomach when it came to childrenswear. In particular, I love Italian brands, as I lived in Italy and Europe for 23 years. I’ve always felt there were so many fabulous brands with so little exposure to the US.
What’s your biggest challenge right now? My biggest challenge now is not having 36 hours in a day! I find myself putting so many hats on throughout the day, that more hours could definitely help.
How do you manage your days, your time? When it comes to time management, I realize I am great at multi-tasking in order to get things done in the exact amount of time available. I think I inherited the multi-tasking super power when I became a Mom. In fact, one job I cannot cut hours from is being a mom to my girls. I’ve never missed a pick up from school.
What times do you value most with your girls? Every day I make sure to spend a good amount of quality time with my girls while maybe enjoying a couple of board games, followed by dinner prep together. Italians love having family style dinner for every meal. Once the girls are in bed, I get straight back to work.
What do you like to do to unwind and self care? I’m absolutely addicted to Gyrotonic and won’t miss out on my weekly session. It’s my one hour of the week that I take to dedicate to my body and mind. I call it the ” gyro high”.
What or who inspires you to keep pushing your business forward? I found inspiration from so many people. The first hustler I’ve met was my husband. He’s like a Superhero hustler, and I honestly don’t know how he does it sometimes. I’ve learned so much from him. Also, I am greatly inspired by my girls. They are my number one fans, and they are part of the Insolito team.
What has been your biggest “aha” moment this year? Realizing how many boys could benefit from this service. I’ve been receiving lots of photos, emails and text messages from moms of boys. Not just any boys, boys who were the pickiest of all when it came to clothing. One mom told me her 4-year-old son had been fussing for the past month about not wanting to go to school and after receiving our box he was excited to even dress himself for school each morning.
What does it mean to you to Hustle Like a Mom? It means showing my kids anything can be done if you put love, dedication and passion into a project. I tell my girls it takes a warrior to build an army and one must never give up on their goals and passion.