Mom’s are natural problem solvers, which is why mompreneurs create such useful products and services. Case-in-point, this week’s Mompreneur Monday Shout Out creation – Boxed by Suri, a healthy snacks subscription box
Suri Greenwald is a Nutritionist and Exercise Physiologist with over 15 years of private practice experience, who realized that mom’s don’t have time to find the right, healthy snack options. Labels can be deceiving, and you really do need an expert – or lots of time at the grocery store with Google by your side – to fish for the smarter snacks for kids and the whole family.
Unlike other snack subscription boxes, Boxed by Suri is not only mom-approved, it’s nutritionist-approved. Each month, you get 5-6 healthy snack options – I started getting mine in August. Plus, you get a printout showing how each snack should be incorporated into your healthy diet plan.
Read on to find out how Suri Greenwald’s “aha” moment went from concept to creation in less than two months! Sometimes, you just have to move it and not question your gut instinct!
How old are your kids? I have a 16-year-old son, and 3 girls ages 13, 9 and 4.
What was the first big move you made with your business? My first move with Boxed by Suri was creating a website and a name. This idea came to me in a blur – literally. I always sit with my clients in our sessions, and they get so bored eating the same foods over, and over, again. Some common questions coming from clients are “what’s new” or “what new snacks do you have for me” or “can I try this.?” So, I thought, why not create a box of snacks that I compile that’s all healthy, all new, all fun, all nutritionist-approved, that not only can I share with my clients, but that I can share with everyone? That idea became a group question to my sisters whatsapp chat, and they loved it! From there, I found a web designer who also created my Boxed by Suri name, and designed my first box. We did this all in just a few weeks, and launched about a month after I had that epiphany.
What motivates you to hustle for your business, when mom life seems to be swallowing you whole? I really want to make difference. I know it sounds cheesy, but in my field of nutrition and health, you hear that a lot. I am so passionate about making the world a healthier place, especially for kids. People think eating healthy is so difficult, or doesn’t fit into their lifestyle, and that’s really not true. Healthy can be quick, easy, and simple.
What’s your biggest challenge right now? How are you working through it? I do not spend a lot of time in the kitchen during the week; I really don’t have the time. But, my kids always come home from school to a fresh chopped salad and fresh fruit. I make them healthy dinners that takes 3 seconds and feed them awesome healthy snacks from Boxed by Suri. Also, first thing in the morning, I am in the kitchen chopping up fruits and veggies for their lunch bags. It just needs to be priority, and I want to bring that to the world!
How do you manage your days, your time? Being a mom first is 100 percent my biggest challenge. And, that’s what’s amazing about being a mom – no matter if you do it as a stay-at-home, work-from-home or something in between, the mom job is the hardest job you will ever have. I hate homework! Like hate it, hate it. I feel like the kids spend all day in school, then they have homework at night and for some reason they all need me at the exact same time at night!
What do you like to do to unwind and self care? I use the gym as my safe haven. My kids and my husband especially send me to the treadmill when I’m too stressed out. They are like, “Mom, go to the gym!”
What or who inspires you to keep pushing your business forward? My grandma is this amazing, solid, strong, independent woman, and a Holocaust survivor. She’s also smart, funny, sassy and fashionable. She really was, and is, a huge source of inspiration.
What does it mean to you to Hustle Like a Mom? Hustle Like a Mom means keep moving, no sleep, and lots of wine when no one is looking. It does mean having little time for yourself – breathing your kids, thinking of your kids constantly, putting their needs first. It’s making sure you do your day job amazingly, and then running errands, getting groceries, going to the gym, making sure your kids are clothed… and then coming home, make dinner and being present for your kids as well. So, you can give them what’s left of you.Oh, and your husband – sometimes he needs some attention also
How do you feel about having a side hustle? Boxed by Suri is fun, it’s exciting, it makes me happy, it allows me to use a different side of my degree and share it with more and more people. There are only so many people I can counsel in a day, and this business allows me to share my knowledge and my expertise with so many more families.
What is the best piece of business advise you every received? Some guy I met, who’s literally 22-years-old, told me a month into the business to be prepared to change, to listen to advice, to listen to feedback, to change the company as needed, to use Instagram as a platform, to fail and then reinvent if needed. I think it was humbling advice, and I think I keep changing the boxes and the business model based on reviews and customer feedback.