When did you launch your business? I started my business 12 years ago august 14 2007 my anniversary is this weekend
What motivates you to hustle for your business, when mom life seems to be swallowing you whole? Being a role model to my children, especially to my daughters, is what keeps me going. I see the pride in my kids eyes when they tell people who their mom is, and I realize I’m not doing such a bad job. Also, Bari Lynn gives 10% to charities worldwide, and having my children join me in visiting the various organizations I work with, reminds me I’m setting them on the right path. This past July, we had the honor of visiting a camp for children dealing with cancer, and my daughter and I made 150 custom trucker hats for the girls. Seeing the pride in my daughter’s eyes, and the joy in the girls’ eyes, made everything I do worth it.
What’s your biggest challenge right now? Definitely juggling and giving each of my customers the attention they want and rightfully deserve. When we started, every store/customer had my cell phone number and could call me directly. We now service thousands of accounts worldwide, on all different time zones, and some times I need to remember that I am entitled to shut off, as well.
Did you have a previous career? I was a doctoral candidate in education, and in my past life I was a teacher at the JCC of Manhattan.
How do you manage your days, your time? I make lists every morning, the average morning is 30-50 items, and I try to do what I can and put one foot in front of another. Their is no missing doctors appointments, or any school affairs, as my 9-year-old is my personal assistant at home and never lets me miss a beat. I do remind myself daily that I’m not performing brain surgery, and everything will work out. And, if the list the next day looks identical it will be okay.
What has been your biggest “aha” moment this year? Maintaining my customer base is my biggest accomplishment. In the 12 years we have been in business, I can luckily say that we still work with at least 95% of the same customers. This year, it was amazing seeing that we were chosen by Bergdorf Goodman to be their bus stop ad for their holiday campaign. It was insane and really like a Carrie Bradshaw “I made it” moment!
What does it mean to you to Hustle Like a Mom? A mom just gets how to hustle. It’s juggling as many balls as you can, while having more balls thrown at you from all directions. Sometimes, I feel like an octopus, but then I have to remember I only have two hands. And, running a business, is like taking care of a newborn. You always have to be on your toes, and with one if not both eyes open. The business needs lots of tlc, and, hopefully, one day it will blossom into something that can be independent — but, I’m still not there.