Happy Lunar New Year!
Did you know that Koreans, as well as the Chinese, celebrate the Lunar New Year? I only recently discovered this, as I’ve become very infatuated with all things Korean – food, milk tea, and beauty rituals.
The latter came about when I went to a Sulwhasoo event back in November to learn more about the brand and it’s approach to beauty (which is much more big picture and holistic, as compared to most western brands).
While I may have been a human potpourri before I got pregnant with Ilana – it’s hard not to try everything when you’re in this business – I became quite picky once I realized my body was now her home, and that home needed to be in tip top shape. So, out went all products with ingredients I couldn’t pronounce and in came Naturopathica. It’s the only brand I have put on my face for the past two years.
Ya, so why bother going to learn about product launches at Sulwhasoo, a company I had never heard of until the event invite hit my inbox?
- there was a pretty cool panel of power women from various corners of the health and wellness industry
- I love the pr girls hosting the event
- mama wanted to get out of the house
Needless to say, I left rejuvenated, inspired to infuse more yogi principles into my life and convinced that Sulwhasoo’s new Capsulized Ginseng Fortifying Serum (which just hit stores this month) had to become part of my daily, beauty routine.
I am beyond thrilled with the visible results of more elasticity, less happy wrinkle lines and the Jlo glowing skin. No, seriously. I’m not feeding you PR bulls^#t. This stuff is no joke. Putting it on, at night, and feeding my skin ginseng goodness (usually after I’ve enjoyed a cup of white tea) is one way I get centered and carve out a Meaningful Me Moment at the need of a long day.
I know it’s pricey ($150 1.2 fl oz), but it’s worth every penny for you to Always Be Your Best You. Here’s why ginseng will rock your world:
- It’s considered the king of all Korean herbs, celebrated for its multitude of healing and beautifying benefits – Improves skin volume and firmness, Minimizes lines and wrinkles, Strengthens skin’s ability to recover from the aging process, Antioxidant benefits
- In Korean history, young ladies in noble families would bathe in ginseng water before their wedding to refine, brighten and purify their skin. They also enjoyed fresh-drawn ginseng tea to prevent freckles and fine lines.
- Not all ginseng is the same. Korea’s mineral rich mountain regions are ideal to cultivate this sensitive plant that is highly affected by the soil that it is grown in. Korean Ginseng is more precious and sought after than any other type of ginseng.
The powers that be at Sulwhasoo are super clever and utilize all parts of the Korean Ginseng plant – from the root to the berries – harnessing the unique benefits of each part. They’re also quite picky and only use Korean Ginseng that is 6-years-old, which is when the plant produces berries and has the most energy and potency.
Here’s the big beauty bonus:
Korean Ginseng, as used in Sulwhasoo formulations, has significantly more saponins than other ginseng, which is what works to increase immunity levels, as well as the regenerating, anti-aging and antioxidant effects this herb is known for.
Basically, you’re getting the best of the best of ginseng. Don’t walk, ram (get it? ram, aka Year of the Ram, aka Lunar New Year 2015) to the store and get your hands on this serum and other offering from Sulwhasoo’s concentrated ginseng collection.
PS Hey, sexy, 28 year olds, you need to incorporate ginseng into your beauty routine ASAP.
In Korean Herbal Medicine, it is believed that the body undergoes internal changes every seven years. Around the age of 28, the aging inertia of the skin begins to increase while the youthful inertia begins to decrease, meaning skin begins to lose strength and elasticity which contributes to the visibility of early signs of aging on the skin.
Bummer. What’s a gal to do?
Capsulized Ginseng Fortifying Serum is liquid gold, chicas. Use it. Also, I strongly advise you to avoid heavy drinking of hard liquors, and eliminate sun exposure between the hours of 11am-3pm. Those two beauty tips come to you from my mother!